Anya Sam SEO Analyst

  What is social media sharing? In 2018, social media was taken as one of the factors in determining the page rank of a website. Social media sharing is using social media ( such as Twitter,  LinkedIn, Instagram etc) to share your website to enlarge your audience . It can be a simple and highly beneficial resource if used in the right way. Besides that, the optimization techniques such as adding the social media widgets  into your websites will be discussed as well. TWITTER You can optimize your Twitter profile by adding posts with a consistent posting schedule, by using rich keywords etc.  Steps to create an efficient tweet (in the case of a blog): Log into your Twitter account and its best to have a profile picture to gain better trust of viewers. Then move onto your blog post you want to share, and click on the share icon and click on Twitter option. A pop up window automatically opens up with an automatic tweet generated.        3.To this tweet ,we can add a sentence or two about

  What is Google Analytics? It is a resource of google that helps you understand the performance of your website and is used to install a tracking code in your website. So what are the features of it? It gives you information on your website traffic details, traffic resources, the ways the traffic lead to your website, the amount of visitors, the time that they spend in your website, which all pages they visited, whether it was an organic visit or not, whether they reached your website through direct URL click, what keyword a person used to search for your website, or did a person reach our website through a referral link or through an ad and so on. Steps in installing google analytics for our site Copy your blog URL . Take a new tab and type in 'www.google.com/analytics' and sign into it. Once in, click on 'S tart measuring '. Then you have three options to set up: Account set up -' Account name ' will be the name of your website in analytics. -Once given, chec

  What is Google search console? Google search console (earlier called Google web master tools) is a service given by google for performing controlled SEO activities. To web pages can be made known to google, ie , to crawl through , index, to verify ownership of our website etc , we submit our web page to google search console(GSC). In return, we can reap the benefits of this service like: We can check the progress and track our SEO activities we've applied, to see whether we've applied it correctly.  We can also check the visibility of our website and whether its in the correct category.  The problems ( like title duplication, lengthy meta description etc) will be reported thus helping us rectify our issues easily.  It notifies us of the presence of  broken links  in our site. We can choose our target country and language preferences.  We can get reports of our keyword relevance , impressions, CTR .  and much more. In short , Google search console helps optimize our website a

 W hat is on page optimization? As a part of applying SEO on a website/web page , the changes made inside the website are all together called as on page optimization . These changes are done by us for google to crawl easily through our website. Over optimization, however, leads to a spam website. A website has two parts:  a) head section   b) body section and we can optimize both parts. Before we understand how we can do on page optimization, we need to understand how google crawls a web page. First it crawls through your websites URL (which gives it a hint to what your website will be about) . Next it analyses your title (it is one of the major identity factor of your website). {note} q) What is a snippet? ans : When we search a webpage in google on a computer, the snippet of your website (which is like a small description of your website) contains the URL, title and description ( plus a   favicon will be present if searched using a phone). HEAD SECTION OPTIMIZATION It consists of ti

WELCOME TO THE WORLD OF SEO! History of SEO  We might ask ourselves, "How did google come into existence?” or “Where did google come from?”. To answer this question we need to go way back to the life of two college students (namely Larry Page and Sergey Brin) in 1998 from    Stanford University in California  who created google as a part of their project.  It was released as a sub domain in their college and the result  for our searches would  be sent to our mail address( within 24 hours) that was to be provided along with our search query  in the google search engine. H owever Google gained its recognition as a reputed company only around 2001 before which Yahoo stood as the  front runner. T he way in which it gained its popularity is quite an interesting story! On  account of the 9/11 attack on World Trade Center , USA by the militant Islamist terrorist group al-Qaeda, most people were curious to know more about WTC as the news spread worldwide. But the few people who did use G